Focus
Stage
We primarily invest at pre-seed and seed stages.
We have a strong preference for SEIS and EIS-qualifiying firms.
Geography
UK and selective US.
Sectors
We like consumer-facing startups, particularly:
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E-commerce
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Fashion / cosmetics / luxury brands & tech
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Fintech
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Blockchain
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Proptech
We generally avoid:
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Food & beverage
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Medical devices / pharma / biotech
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Deeptech / semiconductors
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Natural resources
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B2B products & services
Things we look for (in order of importance)
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Strong management teams with deep sector expertise
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Ability to scale to £100m in revenues within 10 years
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Clear, unique selling propositions (USPs) that can translate into sustainable competitive advantage and market leadership
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Asset-light business models with high gross margins
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A reasonable, researched go-to-market strategy, particularly with respect to customer acquisition costs